The Impact of the Implementation of Single Exit Pricing...

The impact of the implementation of single exit pricing for pharmaceuticals in South Africa Daleen Pretorius A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Business Administration Johannesburg, 2011 ABSTRACT Pricing regulations have been implemented within the pharmaceutical industry in South Africa to ensure improved access to healthcare. The implementation of the Single Exit Price (SEP) effectively meant that the private pharmaceutical sector had to adjust from a free to a regulated market, where prices had to be cut and discounts discarded. The pricing structure changed to a transparent†¦show more content†¦You guys are amazing. Sudier Ramparsad for the initial motivation to start with this degree. You will always be a mentor and significant influence in my life. Nevi Letcher for your continuous support as friend and mentor. I am blessed with such an outstanding and talented friend. v TABLE OF CONTENTS ABSTRACT ..................................................................................... II DECLARATION .............................................................................. III DEDICATION ................................................................................ IV ACKNOWLEDGEMENTS............................................................... V LIST OF TABLES ........................................................................... X LIST OF FIGURES ...................................................................... XII CHAPTER 1: INTRODUCTION ..................................................... 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 PURPOSE OF THE STUDY ............................................................................ 1 CONTEXT OF THE STUDY ............................................................................. 1 PROBLEM STATEMENT ................................................................................ 4 1.3.1 MAIN PROBLEM ...................................................................................................... 4 SIGNIFICANCE OF THE STUDYShow MoreRelatedMarketing Project of Reckitt Benckiser19417 Words   |  78 PagesInternational, for  £1.926  billion. 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